Helping academic leaders design, deliver, and manage impactful programs and experiences

BUILT FOR HIGHER ED'S NEXT NORMAL

Systemic changes in higher education, accelerated by the COVID-19 pandemic, are challenging academic leaders and faculty to demonstrate the relevant value of their programs. Drawing upon 30 years of consulting experience, we’ve reconfigured and deepened our expertise to help market-reliant universities and colleges compete—and win—in the Next Normal.

The Challenge

Two-thirds of America’s universities and colleges rely extensively on academic program income in order to operate. The COVID-19 pandemic exacerbated the competitive and operating pressures for these market-reliant institutions. And the post-pandemic Next Normal will only intensify these pressures, demanding that academic leaders and faculty clearly demonstrate the relevant value of their academic offerings while pursuing peak performance.

The Opportunity

Winning-mindset academic leaders and faculty will regard the Next Normal not as a risk to stability but as an opportunity for aspirational vision, bold action, and institutional transformation: To clarify and emphasize mission impact. To sharpen the business model. To continuously improve programs and experiences. To creatively launch new in-demand offerings. To elevate visibility and reputation. To strengthen accountability and performance. To compete on exceptional value.

Our Commitment

We have transformed our consulting to assist academic leaders, administrators, and faculty at market-reliant institutions leverage the insights of business, market, and competitive intelligence and of performance and decision analytics to transform their business models, refine and optimize their program portfolios, rapidly bring new offerings to new markets, and build academic brands around impactful value—creating an integrative suite of solutions we’ve named EdPerform.

INTEGRATED SOLUTIONS TO VITALIZE ACADEMIC PROGRAM VALUE, PERFORMANCE AND REPUTATION

BUSINESS PLANNING

When you need to: Conceptualize a coherent business model for how your academic enterprise will competitively play—and win— along with the program, marketing, brand, and resource strategies to actualize it.

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PERFORMANCE MANAGEMENT

When you need to: Understand the key trends affecting program and market performance and continuously improve the competitive gains from your academic program portfolio, offerings, and student experiences.

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NEW PROGRAM LAUNCH

When you need to: Confidently and successfully qualify, design, and launch new programs and offerings that expand and vitalize your markets, enrollments, and revenues—while mitigating start-up risks.

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ACADEMIC VENTURES

When you need to: Innovate, build, and start new ventures that enhance market reach, expand delivery, foster community partnerships, quickly reach profitability, and extend reputation.

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OUTSOURCED BI SERVICES

When you need: A dedicated Office of Strategic Intelligence that directly supports your continuous demands for business, market, and competitor intelligence and analytics to drive decisions and actions.

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CUSTOMIZED SOLUTIONS

When you need to: Complete time-sensitive, mission-critical projects that require specialized expertise in opinion research, business intelligence, performance analytics, and decision modeling.

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EdPerform can help if . . .

EdPerform can help if

You see terrific possibilities in higher ed’s Next Normal and are determined to act and compete on them.

You embrace business planning and strategy as core responsibilities of an academic leader.

You’re ready to transform your academic business model to enhance value in changing times.

You enjoy the demands of constantly improving current offerings and launching new ones.

You design programs of exceptional impact by matching student needs with market demands.

You insist on exacting data about programs and markets to propel them toward peak performance.

You realize business intelligence and analytics are the new competitive advantages in decision making.

You choose consulting partners who challenge you to think expansively and act ingeniously.