Rapid Design Academic Program Development

As an academic leader, you are constantly challenged to keep your academic offerings and experiences relevant and to successfully launch new programs that add to your institution’s revenues and reputation.

When you need to act decisively, our Rapid-Design Academic Program Development process takes you from ideation to approval in as few as 12 weeks.  We do the “heavy lifting” in gathering market and labor intelligence, studying the competition, defining market segments and their personas, and applying powerful decision analytics that together provide the compelling rationale for starting or revitalizing programs for distinctive value and impact.

Ways to Engage Us

  • Annual Subscription: Make us your dedicated research, planning & analytics partner.
  • Project Engagement:  Give us a set of program opportunities and we’re off and running with research and design.
  • Rapid Deployment:  For when you need to sprint ahead on critical program design and launch.
  • Internal Capacity.  Let us help in setting up your own R&D function for academic programs.
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Confidently build & launch new programs
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Understand market and skills demands
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Target market segments with vivid personas
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Strengthen the value of current offerings
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Access our resource library on Future Forces
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Use Design Thinking to align with market needs
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Query our extensive occupational databases
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Deep dive into competitors’ offerings
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Use best-in-class BI & decision analytics
3 Tightly Managed Phases—Intelligence, Design & Realize—Innovate Academic Programs in as Few as 12 Weeks

INTELLIGENCE:  DISCERN OPPORTUNITIES TO DELIVER IMPACTFUL VALUE

A thorough investigation of the labor, market and competitive environment gives you all the information you need to focus on the right programs coherent with your capabilities, resources, and brand and reputation.

Fast-Track Schedule: 4 Weeks

Occupational Forecast Analysis

Drawing from our extensive data base of labor statistics, we help identify what professions and jobs will be in demand nationally, regionally, locally, and by industry, including annual openings, wages, and educational requisites.

Capabilities Assessment

We help you complete a systematic assessment of your current capabilities to design, deliver, and promote potential program areas, including studying how certain opportunities can optimize current resources, determining what capabilities you’ll need to develop, and evaluating whether or not the programs you’re considering will extend your brand and elevate your reputation.

Market Demand Analysis

By cross-referencing SOC and CIP codes, we determine the degree programs your competitors are offering, the occupations they are targeting, their delivery options, and the costs and ROI of their degrees.  We examine competitors’ web sites to inventory their offerings and capture alternative credentialing not available from IPEDS and other public sources.  We calculate total market demand and each school’s market share.

Opportunities Prioritization

Using our Program Development Prioritization Scorecard, we collaborate with you on rating and ranking your program opportunities, so you can settle on which have the strongest potential for success before moving into program and curriculum design.

Future Forces Scan

We consult an array of professional, labor, industry, and accreditation resources so you can look into the future on how your programs might be affected by geodemographic, social, economic, technological, competitive, and other forces and what changes might occur to the roles your graduates will play and the skills and knowledge they will need.

INTELLIGENCE:  DISCERN OPPORTUNITIES TO DELIVER IMPACTFUL VALUE

A thorough investigation of the labor, market and competitive environment gives you all the information you need to focus on the right programs coherent with your capabilities, resources, and brand and reputation.

Fast-Track Schedule: 4 Weeks

Market Demand Analysis

By cross-referencing SOC and CIP codes, we determine the degree programs your competitors are offering, the occupations they are targeting, their delivery options, and the costs and ROI of their degrees.  We examine competitors’ web sites to inventory their offerings and capture alternative credentialing not available from IPEDS and other public sources.  We calculate total market demand and each school’s market share.

Occupational Forecast Analysis

Drawing from our extensive data base of labor statistics, we help identify what professions and jobs will be in demand nationally, regionally, locally, and by industry, including annual openings, wages, and educational requisites.

Future Forces Scan

We consult an array of professional, labor, industry, and accreditation resources so you can look into the future on how your programs might be affected by geodemographic, social, economic, technological, competitive, and other forces and what changes might occur to the roles your graduates will play and the skills and knowledge they will need.

Capabilities Assessment

We help you complete a systematic assessment of your current capabilities to design, deliver, and promote potential program areas, including studying how certain opportunities can optimize current resources, determining what capabilities you’ll need to develop, and evaluating whether or not the programs you’re considering will extend your brand and elevate your reputation.

Opportunities Prioritization

Using our Program Development Prioritization Scorecard, we collaborate with you on rating and ranking your program opportunities, so you can settle on which have the strongest potential for success before moving into program and curriculum design.

DESIGN: STAND ABOVE BY MEETING STUDENT AND COMMUNITY NEEDS

Design thinking and rigor translate the possibilities you’ve selected into carefully conceptualized programs, curricula, and experiences that expand educational value and outcomes for your intended market segments and differentiate your offerings from your crowd of competitors.

Fast-Track Schedule: 4 Weeks

Deep-Dive Competitor Research

We complete a deep dive into the design, performance trends, resources, positioning, reputation, and differentiated value of competitors for each academic program candidate that has advanced to this stage.

Market Definition & Segmentation

We work closely with your planning team to define the student and organizational market segments your program will target, delineate key characteristics of each segment, and determine how your competitors are recruiting them.

Catalog of Model Programs

We seek out similar offerings at other universities and colleges that can serve as models for your program development, examining their curriculum structures, delivery options, targeted markets, partnerships, resources, positioning, and other features you can learn from and consider in planning.

Segment Persona Development

We help delineate each market segment’s functional, affective, and motivational requirements, any constraints or barriers to access or participation, and preferences for the overall learning experience—and then create vivid personas that can drive design, marketing, and recruitment.

Competencies & Skills Inventory

We create an inventory of the professional competencies and skills requisite for the occupations and careers related to each academic program, by mining the O*NET and other occupational databases, searching recommendations of professional, industry, and licensure associations, and collecting employment requirements from current job postings in your geographic region.

Program Design Requirements

Your academic program planning team meets in a design charrette to synthesize the market, competitor and planning intelligence from the preceding activities and arrive at requirements for differentiating each program through its curriculum, delivery, educational experience, access, reputation, and other design considerations.

DESIGN: STAND ABOVE BY MEETING STUDENT AND COMMUNITY NEEDS

Design thinking and rigor translate the possibilities you’ve selected into carefully conceptualized programs, curricula, and experiences that expand educational value and outcomes for your intended market segments and differentiate your offerings from your crowd of competitors.

Fast-Track Schedule: 4 Weeks

Deep-Dive Competitor Research

We complete a deep dive into the design, performance trends, resources, positioning, reputation, and differentiated value of competitors for each academic program candidate that has advanced to this stage.

Catalog of Model Programs

We seek out similar offerings at other universities and colleges that can serve as models for your program development, examining their curriculum structures, delivery options, targeted markets, partnerships, resources, positioning, and other features you can learn from and consider in planning.

Market Definition & Segmentation

We work closely with your planning team to define the student and organizational market segments your program will target, delineate key characteristics of each segment, and determine how your competitors are recruiting them.

Segment Persona Development

We help delineate each market segment’s functional, affective, and motivational requirements, any constraints or barriers to access or participation, and preferences for the overall learning experience—and then create vivid personas that can drive design, marketing, and recruitment.

Competencies & Skills Inventory

We create an inventory of the professional competencies and skills requisite for the occupations and careers related to each academic program, by mining the O*NET and other occupational databases, searching recommendations of professional, industry, and licensure associations, and collecting employment requirements from current job postings in your geographic region.

Program Design Requirements

Your academic program planning team meets in a design charrette to synthesize the market, competitor and planning intelligence from the preceding activities and arrive at requirements for differentiating each program through its curriculum, delivery, educational experience, access, reputation, and other design considerations.

REALIZE:  RIGOROUSLY BUILD, TEST AND LAUNCH FOR OPTIMAL SUCCESS

The design architecture is translated into a coherent program structure.  Marketing and branding strategies are added.  Testing and refinement lead to final documentation.  Reviews and approvals are successfully gained.  And the program is realized and readied for implementation.

Fast-Track Schedule: 4 Weeks

Program Curriculum & Delivery

Guided by the Design Requirements, faculty and other planning team members build the curriculum, courses, instructional delivery, student experience, and other components necessary for institutional and accreditation approvals and for program implementation.

Decision Analytics, Risk Analysis, and Refinement

We apply a range of decision analytics to set the expected investment requirements, profitability, and ROI for each program candidate, conduct risk analyses, and run optimization models for resource deployment.  We assign a Program Profitability Index (PPI) score to each program, derived from its NPV calculation, so you can consider the relative value of each candidate against all the others.

Brand Extensions & Reputation

We collaborate with your planning team on how to situate the academic offering within the institution’s and academic enterprise’s current brand, where to craft brand extensions specific to the program, and the strategies to establish and build the program’s reputation among targeted markets, audiences, and stakeholders.

Documentation and Performance Indicators

We help you fully document the program’s expected performance using an interactive set of electronic templates customized for your internal review and approval requirements.  These templates generate multi-year operating pro formas across all major areas of implementation and performance (recruitment funnel, headcount enrollments, credit hour generation, gross and net income, and the like) as well as key performance indicators for monitoring success.

Marketing & Recruitment Plan

Development of a formal marketing and recruitment strategy, plan, and budget is integrated into the academic program planning model.  We work alongside you to create this marketing plan that targets each market segment according to its unique persona, builds the segmented recruitment funnel at each level of yield, and sets and attains the numbers of students you need for a successful program.

Reviews, Approvals, & Implementation

We assist you in translating project deliverables into presentations and materials that are used for internal reviews, institutional and accreditation approvals, and program implementation.

REALIZE:  RIGOROUSLY BUILD, TEST AND LAUNCH FOR OPTIMAL SUCCESS

The design architecture is translated into a coherent program structure.  Marketing and branding strategies are added.  Testing and refinement lead to final documentation.  Reviews and approvals are successfully gained.  And the program is realized and readied for implementation.

Fast-Track Schedule: 4 Weeks

Program Curriculum & Delivery

Guided by the Design Requirements, faculty and other planning team members build the curriculum, courses, instructional delivery, student experience, and other components necessary for institutional and accreditation approvals and for program implementation.

Brand Extensions & Reputation

We collaborate with your planning team on how to situate the academic offering within the institution’s and academic enterprise’s current brand, where to craft brand extensions specific to the program, and the strategies to establish and build the program’s reputation among targeted markets, audiences, and stakeholders.

Marketing & Recruitment Plan

Development of a formal marketing and recruitment strategy, plan, and budget is integrated into the academic program planning model.  We work alongside you to create this marketing plan that targets each market segment according to its unique persona, builds the segmented recruitment funnel at each level of yield, and sets and attains the numbers of students you need for a successful program.

Decision Analytics, Risk Analysis, and Refinement

We apply a range of decision analytics to set the expected investment requirements, profitability, and ROI for each program candidate, conduct risk analyses, and run optimization models for resource deployment.  We assign a Program Profitability Index (PPI) score to each program, derived from its NPV calculation, so you can consider the relative value of each candidate against all the others.

Documentation and Performance Indicators

We help you fully document the program’s expected performance using an interactive set of electronic templates customized for your internal review and approval requirements.  These templates generate multi-year operating pro formas across all major areas of implementation and performance (recruitment funnel, headcount enrollments, credit hour generation, gross and net income, and the like) as well as key performance indicators for monitoring success.

Reviews, Approvals, & Implementation

We assist you in translating project deliverables into presentations and materials that are used for internal reviews, institutional and accreditation approvals, and program implementation.

Let's talk educational value

We enjoy strategic conversations on how universities, colleges, and schools can enhance their academic value through actionable research, robust business planning, compelling brand strategy, and effective performance.

EdPerform is a venture of Prescience Associates, LLC

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Carmel-by-the-Sea, CA
216.233.2980

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