Helping academic leaders design, deliver, and manage impactful programs and experiences.

OUTSOURCED INTELLIGENCE & ANALYTICS SERVICES

Gain the strategic intelligence you need to power your academic enterprise

As an academic leader at a market-reliant institution, you face increasing pressures to improve performance and results while oftentimes competing with better-resourced universities and colleges.  Having timely and reliable strategic intelligence is critical to your success.  Let us configure and run your strategic intelligence function, using our extensive BI expertise to afford you actionable analytics and data at a lower cost than you can manage on your own.

WHAT IS STRATEGIC INTELLIGENCE?

Exceptionally performing academic enterprises rely on three major pillars of strategic intelligence and analytics to deliver in-demand programs and experiences and to successfuly compete in higher ed’s Next Normal.

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BUSINESS INTELLIGENCE & ANALYTICS: Continuously improve the performance of your academic enterprise.

Business Intelligence and Analytics focus on the performance of your academic enterprise.  A robust BI toolbox employs the expertise, techniques, and software to: aggregate operating and business data across functions and data sources; apply analytics, AI, and data visualizations; and provide historical, current, and predictive views of your operations.  BI helps you understand the operating trends of your programs, offerings, and markets, forecast future performance, and determine ways to enhance program value and optimal performance.

MARKET AND INDUSTRY INTELLIGENCE & ANALYTICS: Understand the markets, occupations, and industries targeted by your offerings.

Market Intelligence and Analytics gathers information specifically related to your programs’ markets, industries, and professions.  Market analytics deepen your understanding of the size and composition of your market and industry segments, their specific needs and barriers, how closely your programs and offerings align with their interests and needs, and your performance in attracting high-value segments.  Market intelligence guides decisions on current program expansion and new program opportunities and ventures, identifies future market and occupational demands, and clarifies “future forces” on markets and professions for academic planning.

COMPETITIVE INTELLIGENCE & ANALYTICS: Appraise your competitive environment and know your competion.

Competitive Intelligence assesses the design, relative value, positioning, pricing, reputation, performance, and resources of your academic programs and student experiences against those of your direct or potential competitors.  This intelligence drives decisions on how to strengthen your current offerings, what new opportunities to pursue, and what offerings to de-invest or abandon.  Competitor profiling can uncover both offensive and defensive strategies on how to position your academic enterprise.  Competitor analytics, such as our proprietary Comparative Value Analysis tool, organizes, synthesizes, and visualizes data for strategic investments and positioning.

Your Title Goes Here

Strategic Intelligence OR Institutional Research?

Offices of institutional research and assessment at small and midsized colleges and universities are usually configured to handle internal reporting of descriptive data (like the annual factbook), reporting and accountability to external agencies, external surveys (like IPEDS), academic research and outcomes, and general support for organizational planning and policy.

Strategic Intelligence (SI) differs from IR both in its application of specialized business intelligence, analytics, and simulation tools for decision making and in its outward-facing roles for market, industry, and competitor intelligence and analyses—such as labor and market trends and forecasts—which require specialized data sources and competencies.

Layering SI responsibilities on IR offices may not be the best solution, especially for provosts, AVPs, deans, and academic division and program directors who need dedicated attention to manage their academic enterprises.  We’ve designed our outsourced SI services to complement and relieve burdens on IR functions, at a cost approximate to a full-time IR professional staff member—but with the added tools, software, data sources, and expertise not typically found in the college IR function.

OUR IMMEDIATE IMPACT

By retaining EdPerform as your Strategic Intelligence and Analytics partner, your academic enterprise can access a full range of services customized to your college’s, school’s, or division’s specific needs.

We bring powerful BI tools, routines, and expertise to help you understand and manage the performance of your academic and professional offerings and markets.

>  Data aggregation across institutional and ad hoc data platforms

>  Program and market performance trends analyses

>  Program profitability and value recapture analyses

>  Annual and lifetime market value analyses

>  Activity-based costing, resource allocation, and ROI studies

>  Program portfolio optimization, growth, and de-investment studies

>  Enrollment and revenue forecasting and decision modeling

>  Interactive academic program dashboards

Stakeholder analytics for governance and accreditation reporting

We have assembled a collection of public databases and futures-oriented resources that you can use to make accurate decisions about program development.

>  Market demand analyses

>  Employment and salary trends

>  Labor forecasts by geography (national, state, MSA, WDA) & industry

>  Occupational competencies and skills inventories for program planning

>  Professional program accreditation requirements and future directions

>  Future forces intelligence on professional occupations and industries

>  Supply/Demand analytics and forecasts for targeted market regions

>  Opinion research (employer needs, brand positioning, satisfaction)

>  Geographic mapping and visualizations of market and job demands

Over the past 30 years of consulting practice, we have examined the design, positioning, pricing, and performance of thousands of academic and professional programs.  Our expertise becomes yours when you engage us as your strategic intelligence partner.

 

>  Cataloging and geographic mapping of competitor programs

Deep-dive competitor program & positioning research

>  Competitor brand and reputational positioning and communications

>  Price elasticity and comparative pricing research

>  Recruitment funnel research

>  Comparative Value Analysis and Mapping

>  New program and venture risk analyses

Partnership, acquisition, and merger modeling

EXPERT & RELIABLE ANALYTICS

By retaining us as your strategic intelligence counsel, you gain insights across all levels of business analytics—situated by our extensive experience in academic program strategy, planning, and development—to drive quick, dependable, and accurate assessment and decision making.

Descriptive Analytics

Our proven models and data visualizations for descriptive analytics and trend analyses deepen your understanding of how your programs, markets, and resources are performing—and help you tell the story of their successes and challenges to your faculty, university and college executives, governance bodies, accreditors, and other key constituencies.

Inferential and Statistical Analytics

You can rely on our various statistical methods and models to sleuth out correlations that ascertain why students succeed in your academic programs, reasons for retention or attrition, opinions that mark the strengths and weaknesses of your school’s brand and reputation, and other critical understandings—or that help you realize differences in student characteristics that segment your markets or in program or resource performance that need your attention.

Diagnostic Analytics

We help expand your knowledge not only of what has happened in your program and market performance, but why trends or changes might be occurring.  Our diagnostic analytics tools take into account both your internal institutional environment as well as actual or expected shifts in your external market, industry, and competitive climate that are driving current and future change.

Predictive Analytics

Because we take great care in designing, programming, and validating our decision and forecasting models, you can depend on them to reliably calculate future program and market outcomes for enrollments, recruitment, retention and completions, credit hour production, discounting, and gross and net earnings.

Prescriptive Analytics

As longtime practitioners of scenario planning, we build our decision models so you can confidently evaluate the probable results of changes you might make in your program and market strategies.  We use sophisticated statistics, such as “back-solver” and optimization tools, so that you can identify what actions will enhance your program and market performance for greatest value, profitability, and return on investment.

Your Title Goes Here

Built on the Microsoft Power BI Platform

We extensively use Microsoft Power BI for our business and decision analytics for a number of key reasons:  Its capabilities to aggregate data directly from a range of disparate institutional and ad hoc data platforms and sources.  Its scalability and affordability for medium and small academic enterprises.  Its framework to bridge self-service and enterprise data and analytics demands.  Its leading-edge analytics, AI, data visualization, and publishing tools for rapid decision making and deployment.  And its interoperational features with Excel and other business software commonly used in your administrative environment.

WHAT IS STRATEGIC INTELLIGENCE?

Three major pillars of strategic intelligence, analytics, and knowledge to manage your academic enterprise.

Business Intelligence and Analytics

Business Intelligence and Analytics focus on the performance of your academic enterprise.  A robust BI toolbox employs the expertise, techniques, and software to: aggregate operating and business data across functions and data sources; apply analytics, AI, and data visualizations; and provide historical, current, and predictive views of your operations.  BI helps you understand the operating trends of your programs, offerings, and markets, forecast future performance, and determine ways to enhance program value and optimal performance.

Market and Industry Intelligence and Analytics

Market Intelligence and Analytics gathers information specifically related to your programs’ markets, industries, and professions.  Market analytics deepen your understanding of the size and composition of your market and industry segments, their specific needs and barriers, how closely your programs and offerings align with their interests and needs, and your performance in attracting high-value segments.  Market intelligence guides decisions on current program expansion and new program opportunities and ventures, identifies future market and occupational demands, and clarifies “future forces” on markets and professions for academic planning.

Competitive Intelligence and Analytics

Competitive Intelligence assesses the design, relative value, positioning, pricing, reputation, performance, and resources of your academic programs and student experiences against those of your direct or potential competitors.  This intelligence drives decisions on how to strengthen your current offerings, what new opportunities to pursue, and what offerings to de-invest or abandon.  Competitor profiling can uncover both offensive and defensive strategies on how to position your academic enterprise.  Competitor analytics, such as our proprietary Comparative Value Analysis tool, organizes, synthesizes, and visualizes data for strategic investments and positioning.

Your Title Goes Here

Strategic Intelligence OR Institutional Research?

Offices of institutional research and assessment at small and midsized colleges and universities are usually configured to handle internal reporting of descriptive data (like the annual factbook), reporting and accountability to external agencies, external surveys (like IPEDS), academic research and outcomes, and general support for organizational planning and policy.

Strategic Intelligence (SI) differs from IR both in its application of specialized business intelligence, analytics, and simulation tools for decision making and in its outward-facing roles for market, industry, and competitor intelligence and analyses—such as labor and market trends and forecasts—which require specialized data sources and competencies.

Layering SI responsibilities on IR offices may not be the best solution, especially for provosts, AVPs, deans, and academic division and program directors who need dedicated attention to manage their academic enterprises.  We’ve designed our outsourced SI services to complement and relieve burdens on IR functions, at a cost approximate to a full-time IR professional staff member—but with the added tools, software, data sources, and expertise not typically found in the college IR function.

OUR IMMEDIATE IMPACT

By retaining EdPerform as your Strategic Intelligence and Analytics partner, your academic enterprise can access a full range of services customized to your college’s, school’s, or division’s specific needs.

Business Intelligence and Analytics

We bring powerful BI tools, routines, and expertise to help you understand and manage the performance of your academic and professional offerings and markets.

> Data aggregation across disparate institutional and ad hoc data platforms

> Program and market performance trends analyses

> Program profitability and value recapture analyses

> Annual and lifetime market value analyses

> Activity-based costing, resource scheduling and allocation, and ROI studies

> Academic program portfolio optimization, growth, and de-investment studies

> Enrollment and revenue forecasting and decision modeling

> Interactive academic program dashboards

> Stakeholder analytics for reporting to governance bodies and external agencies

Market and Industry Intelligence and Analytics

We have assembled a collection of public databases and futures-oriented resources that you can use to make accurate decisions about program development.

> Market demand analyses

> Employment and salary trends

> Occupational forecasts by geography (national, state, MSA, WDA) and industry

> Competencies and skills inventories for occupations aligned with your programs

> Professional program accreditation requirements and future directions

> Future forces intelligence on professional occupations and industries

> Supply/Demand analytics and forecasts for your targeted market regions

> Opinion research (employer needs, brand positioning, program satisfaction)

> Geographic mapping and visualizations of market and job demands

Competitive Intelligence and Analytics

Over the past 30 years of consulting practice, we have examined the design, positioning, pricing, and performance of thousands of academic and professional programs.  Our expertise becomes yours when you engage us as your strategic intelligence partner.

> Cataloging and geographic mapping of competitor programs

> Deep-dive competitor program & positioning research

> Competitor brand and reputational positioning and communications analyses

> Price elasticity and comparative pricing research

> Recruitment funnel research

> Comparative Value Analysis and Mapping

> New program and venture risk analyses

> Partnership, acquisition, and merger modeling

EXPERT & RELIABLE ANALYTICS

By retaining us as your strategic intelligence counsel, you gain insights across all levels of business analytics—situated by our extensive experience in academic program strategy, planning, and development—to drive quick, dependable, and accurate assessment and decision making.

Descriptive Analytics

Our proven models and data visualizations for descriptive analytics and trend analyses deepen your understanding of how your programs, markets, and resources are performing—and help you tell the story of their successes and challenges to your faculty, university and college executives, governance bodies, accreditors, and other key constituencies.

Inferential and Statistical Analytics

You can rely on our various statistical methods and models to sleuth out correlations that ascertain why students succeed in your academic programs, reasons for retention or attrition, opinions that mark the strengths and weaknesses of your school’s brand and reputation, and other critical understandings—or that help you realize differences in student characteristics that segment your markets or in program or resource performance that need your attention.

Diagnostic Analytics

We help expand your knowledge not only of what has happened in your program and market performance, but why trends or changes might be occurring.  Our diagnostic analytics tools take into account both your internal institutional environment as well as actual or expected shifts in your external market, industry, and competitive climate that are driving current and future change.

Predictive Analytics

Because we take great care in designing, programming, and validating our decision and forecasting models, you can depend on them to reliably calculate future program and market outcomes for enrollments, recruitment, retention and completions, credit hour production, discounting, and gross and net earnings.

Prescriptive Analytics

As longtime practitioners of scenario planning, we build our decision models so you can confidently evaluate the probable results of changes you might make in your program and market strategies.  We use sophisticated statistics, such as “back-solver” and optimization tools, so that you can identify what actions will enhance your program and market performance for greatest value, profitability, and return on investment.

Your Title Goes Here

Built on the Microsoft Power BI Platform

We extensively use Microsoft Power BI for our business and decision analytics for a number of key reasons:  Its capabilities to aggregate data directly from a range of disparate institutional and ad hoc data platforms and sources.  Its scalability and affordability for medium and small academic enterprises.  Its framework to bridge self-service and enterprise data and analytics demands.  Its leading-edge analytics, AI, data visualization, and publishing tools for rapid decision making and deployment.  And its interoperational features with Excel and other business software commonly used in your administrative environment.

Let's talk educational value

We enjoy strategic conversations on how universities, colleges, and schools can enhance their academic value through actionable research, robust business planning, compelling brand strategy, and effective performance.

EdPerform is a venture of Prescience Associates, LLC

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Carmel-by-the-Sea, CA
216.233.2980

© 2022 Prescience Associates, LLC

Carmel-by-the-Sea, CA
216.233.2980
© 2022 Prescience Associates, LLC